Website Privacy Policy for Perennial Health LLC
Effective Date: July 1, 2026
This Website Privacy Policy explains how Perennial Health LLC, an Oregon acupuncture and holistic health provider (“we,” “us,” or “our”), collects, uses, protects, and shares information through our website, www.perennialhealthacupuncture.com (“Website”). This policy is intended to support our commitment to patient privacy, including compliance with the Health Insurance Portability and Accountability Act of 1996 (HIPPA) and applicable privacy and security requirements for protected health information (PIH). User of the Website is referred to as “you” or “your.” By accessing this Website, you hereby consent to be bound by our Privacy Policy and all applicable laws and regulations.
Important Notice About Medical Information
If you are a patient or prospective patient, information you provide to us may include protected health information. Our use and disclosure of protected health information is governed by our Notice of Privacy Practices. If this Website Privacy Policy conflicts with our Notice of Privacy Practices for protected health information, the Notice of Privacy Practices will control.
Information We Collect
Information you provide directly: name, phone number, email address, appointment requests, intake form responses, health-related information, insurance or billing information, and messages submitted through our Website.
Website and device information: IP address, browser type, device type, pages visited, referral source, and general usage data.
Cookies and similar technologies: small data files that help our Website function, improve user experience, remember preferences, and understand general website traffic.
How We Use Information
Respond to appointment requests, questions, and other communications.
Provide acupuncture, wellness, and related health care services.
Manage patient intake, scheduling, billing, payment, and insurance-related activities.
Operate, maintain, secure, and improve our Website and practice operations.
Send appointment reminders, administrative messages, and other service-related communications.
Comply with legal, regulatory, professional, and reporting obligations.
Protected Health Information and HIPAA
When information identifies you and relates to your past, present, or future physical or mental health, health care treatment, or payment for health care, it may be protected health information. We use and disclose protected health information only as permitted or required by law, including for treatment, payment, health care operations, with your written authorization when required, or as otherwise described in our Notice of Privacy Practices.
Online Forms and Email Communications
Please do not submit urgent medical concerns, emergency requests, or highly sensitive information through general website forms or standard email. While we take reasonable steps to protect information, general website communications may not be appropriate for emergencies. If you are experiencing a medical emergency, call 911 or seek immediate medical attention.
Cookies, Analytics, and Third-Party Tools
Our Website may use cookies, analytics tools, hosting providers, scheduling platforms, payment processors, secure form tools, or other service providers to help operate the Website and practice. We evaluate vendors that may receive protected health information and, when required, use appropriate agreements and safeguards. We do not knowingly permit third-party tracking tools to collect protected health information unless permitted by law and supported by appropriate protections.
When We Share Information
With service providers: vendors that help us operate the Website, scheduling, billing, communications, security, or practice management systems.
For treatment, payment, and health care operations: as permitted under applicable law and our Notice of Privacy Practices.
With your authorization: when written authorization is required for a particular use or disclosure.
As required by law: including public health, safety, legal, regulatory, court, law enforcement, workers’ compensation, or other legally required disclosures.
To protect rights and safety: when necessary to protect the rights, property, safety, or security of patients, visitors, our practice, or others.
Your Privacy Rights
Depending on the type of information and applicable law, you may have rights to access your health information, request corrections, request confidential communications, ask for certain restrictions, receive an accounting of certain disclosures, obtain a copy of our Notice of Privacy Practices, and file a complaint if you believe your privacy rights have been violated. We will not retaliate against you for filing a complaint.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect information collected through our Website and maintained by our practice. No website, email system, or electronic storage method is completely secure. If we discover a breach involving protected health information, we will provide notice as required by applicable law.
Data Retention
We retain information for as long as necessary to provide services, operate our practice, comply with legal and professional obligations, resolve disputes, enforce agreements, and maintain required records.
Children’s Privacy
Our Website is intended for general audiences and for patients or prospective patients seeking information about our services. If we collect information from or about a minor patient, we do so consistent with applicable law and with appropriate parent, guardian, or authorized representative involvement when required. We do not knowingly collect personally identifiable information from children under the age of 13.
External Websites
Our Website may reference or provide access to third-party websites or services. We are not responsible for the privacy practices, security, or content of third-party websites. Please review the privacy policies of any external services you choose to use.
Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on our Website with a revised effective date. Your continued use of the Website after changes are posted means you acknowledge the updated policy.
Contact Us
If you have questions about this Website Privacy Policy, our Notice of Privacy Practices, or your privacy rights, please contact us:
Practice Name: Perennial Health LLC, DBA Perennial Health Acupuncture
Privacy Contact: Dr. Emily Sferra, owner
Address: 2066 NW Irving St, Portland, OR 97209
Phone: 503.849.2978